Sales can take on many different forms, dependant upon what you are selling. Developing and refining your sales strategy requires you to consider a number of questions, such as: • Who should sell for me? Internal staff, 3rd party distributors, retail stores, over the internet • How should I measure the success of my sales channels? Is it just the revenue they deliver or are there other key metrics, such as number of appointments being made per month or how many orders are they making per month? • How do I remunerate each channel? How much should I pay? What commissions should I offer? What wholesale prices can I charge? What other incentives are available? • How do I manage and train the sales channel? What techniques, tools and materials should I use? How often do I need to implement them? • What technology can I use to simplify this? CRM systems, POS systems • How do I find suitable channel partners?
As you can see there are lots of things to think about. I have the tools, experience, resources and partners to assist you. Contact me if you would like to know more.