7.2% of Australians 14+ have used their mobile phone for commerce in an average 4 week (up from 4.4% 12 months earlier). 


Source: Roy Morgan Research: Average 4 week period Jan-Mar 2011 vs. Jan-Mar 2012

Below is a presentation I prepared whilst working on the digital roadmap for Coles online, the leading eCommerce grocery business in Australia.  It provides a snapshot of some of the key trends facing e-tailers over the coming 12-36 months.  Check it out at slideshare,