45% of Australian businesses have a mobile broadband Internet service (e.g. USB dongle), and businesses operating in the Finance and Insurance industry are the most likely to have such as service (56%).


Source: Roy Morgan Business Survey April 2011 - March 2012

 1 in 7 (or 284,000) Australian businesses own, rent or lease a Tablet Computer. Among these businesses, a total of 478,000 tablets are being used. Nearly half (46%) of all large businesses (with 200 employees or more) own, rent or lease a Tablet Computer. This data and more comes from latest Roy Morgan Business Survey (of almost 9,000 business).


Source: Roy Morgan Research April 2011 - March 2012

66.5% of Smartphone users 14+ did one or more online activities using their phone in the last 4 weeks. The number one activity in the last 4 weeks was Email (40.1% of Smartphone users).

Source: Roy Morgan Research July 2011 - June 2012.

Smartphone owners are 63% more likely than the Australian average 14+ to agree with the statement "I am willing to pay more for a faster mobile internet connection."  I doubt these people suffer from "bill shock."


Source: Roy Morgan Research June 2011-May 2002

Smartphone owners call & SMS more in a week than the average Australian mobile phone owner.  On avgerage they make 35 calls (compared to 26) and send 53 SMS's (compared to 36).

Source: Roy Morgan Research, June 2011 - May 2012.

43.4% of Australians 14+ say they "only buy from known online retailers"...Trust is clearly an issue in online retail (arguably retail in general). 

Source:  Roy Morgan Research January 2012 - March 2012

7.2% of Australians 14+ have used their mobile phone for commerce in an average 4 week (up from 4.4% 12 months earlier). 


Source: Roy Morgan Research: Average 4 week period Jan-Mar 2011 vs. Jan-Mar 2012

Have major Oz retailers lost the online shopping war when only 32.7% of Australian's 14+ shop online in an avg. 4 week period? Not yet... 

Source: Roy Morgan Research: Average 4 week period Jan-Mar 2012

Top 5 online shopping categories by spend for y/e March 2012 were: Travel, Entertainment & Leisure, Electronics, Fashion, Food & Beverages.


Source: Roy Morgan Research: Average 4 week period Jan-Mar 2012

According to the latest Roy Morgan Online Shopping Report, Australian's 14+ spent $22 billion on online shopping for y/e March 2012. 

Source: Roy Morgan Research: Apr 2011 - Mar 2012